The Art of Misha Huntting

Meet Misha Huntting. I met her on a Facebook art group last winter sometime. She was in need of a video to document the process of her art. Once I started to research her art I was very intrigued and could understand why she needed a video for this. I couldn't quite figure out how she did it. I didn't understand all the elements it consisted of. Was it photography? Was it painting? Did she use Photoshop?  This video was meant to answer all those questions. Her art is interesting. It consists of many different steps. She pays really close attention to detail and has a whole different look on what's really beautiful. This was  really refreshing project. It let me step out of the business a little bit and really connect with a true artist. We had some awesome conversations. Her and her boyfriend Joel have killer stories and often our shooting sessions would end with us circling around the computer which was hooked up to their TV and watch YouTube videos of old awesome bands. Truly good times.

The more I do this, the more I learn it helps to know who you're shooting. You don't always have that opportunity but if you do, you should take advantage and get to know your client. Sometimes the best thing we can do, is just listen. You learn a lot when you listen. You get to hear a true story which allows you to really understand what they want to say. Your project will be that much better if you can take these steps.

Another tip for shooting this style of video is, focus on a good interview first. That's the backbone of this video. Without it, it wouldn't make sense. Get a great interview then make the cut. Once you have a good story together, then focus on the b roll you want to sprinkle throughout it. In the past, I've tried to get b roll on the same day of shooting the interview and what ends up happening is I get some cool b roll shots that I really want to use but don't have a place. I'm now focusing on how to make this b roll shot fit in rather than focusing on the story. I think it muddies up the water and distracts your focus on what's important. The interview is what's important. 

Like Misha's art? Wanna get something to hang in your crib? Go to Misha's website and do so.

What do you think about the video? Do you think it explains her process? Did I leave anything out? Let me know in the comment box below!


Dedicate a Weekend to Change the Future!

Recently I had the pleasure working with TeachStreet on a promotional video for a Startup Weekend EDU. “Startup Weekend is an intense 54 hour event which focuses on building a web or mobile application which could form the basis of a credible business over the course of a weekend. The weekend brings together people with different skillsets – primarily software developers, graphics designers and business people – to build applications and develop a commercial case around them.” Basically, you come to the event on a Friday night, pitch an idea for a business and launch it on Sunday. Companies like Zaarly, FoodSpotting and Giant Thinkwell were all born at a Startup Weekend. Making this video was an amazing experience. I learned a lot about what’s not working in the education space. Since then, I’ve been talking with friends who are teachers and continuing to learn more. I find it fascinating and also scary where things are at. We need to fix this problem.

When you have all these smart, motivated and talented people in the same room working on the same problem, there’s an opportunity to really shake things up. If you’re anyone who has interest in making the education system a better one, you should definitely come out to this event. There are no requirements to attend. All you have to have is an idea and some motivation. Come dedicate a weekend to change the future.

The event will be held on Friday September 30th-Sunday October 2nd. Go here for more information on the event.

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This is How You Promote a Show

Over the years, flyer design has been on the decline and video has been exploding. Since I was designing a lot of flyers for a while, I had a ground level view of this evolution. I’m so blown away more people aren’t doing this. Granted I have seen a few but none as clever as this. It’s a strong call to action. It’s funny and it appeals to a mass audience. It takes such a short time to shoot a little video to promote something. You can shoot it on your phone, use a Flip or even an SLR. Whatever the tool, my dude Bob Reed aka Dyslexic really made my morning by putting this out. I’m pretty sure I have a wedding to go to that night but if you aren’t plagued by the August Wedding Trend, you should definitely shake your booty to the live sounds of Dyslexic.

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