Phew! Life has been busy! I've been meaning to post this music video over a week ago but kept getting bogged down with other stuff. I had the pleasure of working with the doughnut chain wearing man himself, Billy the Fridge. Billy is known for his comical content and offensive wit. When Billy first contacted me, I definitely thought he was going to ask me to direct a funny or slightly massively offensive video. I couldn't have been further from the truth. He was looking for someone to direct a very personal story of his. A story about his cousin overdosing on herion. Once I heard the song along with the ideas he had for the video, I was in.
We set up a few meetings figuring out the cast, locations and budget and shot this in 2 days. It was really fun working on this. It was my first crack at a short film and Billy gave me 100% creative control which was awesome. There is no performing in it all which was a change for me and for most music videos and Billy only has a very brief cameo towards the middle of the song (look for the doughnut).
I was excited and sympathetic at the same time while working on this but in end, very honored to be a part of this tribute to Billy's cousin, Gary.
GIve it a watch and let me know what you think. Thanks!