Th3rdz - Rap Rap Music Video

I remember when I was like 16 and me and my buddy Andrew would head downtown every week for the local hip hop shows. Most of the places we went to are now closed but I remember the Eye Spy, The Paradox and The Noise Lab to name a few. Old Dominion was at every show.They opened up for every act that came through the town. These dudes we're like the Seattle Wu Tang Clan. Every time we'd see em' at a show they had grown in numbers. Some of my favorite spitters we're Sleep, JFK and Onry (Grayskul) and Bishop I. A lot of these guys are still making music and have had successful careers in the game. JFK hit me up after seeing the Kublakai music video I shot and asked if I'd be down to shoot one for his new group Th3rdz. To get a chance to work with rappers I looked up to over 10 years ago was awesome. I obliged.

This video was SUPER fun to shoot! We had a keg of beer and three cases of "Genessee" (which looked like Duff) to get the party started right (at 11am...). We basically clowned around, danced, put on a show, got drunk and rapped. It was awesome.

Here's what we came up with. Enjoy the show and please share it if you dig it. If you like what you hear, be sure to follow @Th3rdz on twitter to keep up to date as they'll be dropping an album in early 2012.

My First Commercial!

Recently I was hired by Real Self to shoot a commercial. There was a lot of planning and preproduction involved here. I couldn't believe how long it took us to write a 7 line script! Our goal was to keep it short, provide a little bit of shock and make people want to find out more. There are some CRAZY things going on in the medical field that I had no idea about! When I first met with these guys, I was blown away with what some doctors are doing out there. It was pretty cool to learn all about it.

This was my first crack at having an audio guy (Adam Wygle on the mic) and it wasn't easy getting good sound. Things like the ventilation system which couldn't be turned off really made it hard to get good sound. We did the best we could and overall, I'm pretty damn happy with how it came out.

What do you think? Does the message come through? Do you get what we're trying to say here? Is it too long? Too short? Feedback would be HIGHLY appreciated as this is my first commercial and would really like to know what you think.

Local Rapper Diffuses a Bomb?

I'm sure you've all seen the movie The Hurt Locker. If not, what you're about to see may not make much sense. I'm also sure most of you have seen the promo videos I've put together for Ripynt over the last six months promoting his two Ep's "On Second Thought" Vol 1 and 2. If not, you can watch them here and here. This is Ripynt's third EP release which raps wraps up his 3 EP plan for 2011. All really solid projects and all FREE! You can download them here. It's always a pleasure working with this dude because he's super open to my creative direction. He juiced up the dialogue while I focused on making this as Hollywood as possible and I think this is my favorite of the three.

Think we missed anything? Do you love it? Let us know in the comment box below!

Oh and if you can name the two people who are on the radios in the beginning, I'll hook you up with a framed surprise photo and a disposable camera! Go! I'll give you a hint, they both rap.

How to Lose a Job and Gain Fans

My good friend Bob aka Dyslexic aka Bobby Tambourine got fired the other day. You know, the guy who has a show tonight at the Nectar in Fremont and made this video? Now he could have done a lot of things after getting fired, but this video below was at the top of his list before a long night of sulking. Personally I think Bob would make a kick ass marketer. Most people would stress out after getting fired and contemplate even performing yet Bob rises to the top and increases his audience turnout. Amazing. We all have something to learn from this guy. Trust me. He’s on to something and I’ll be keeping a close eye on this character and keeping you posted. I’ll be there tomorrow night. You should too. I mean, this guy is now homeless jobless and all his tweets are sent from the bus now. The show is at The Highdive in Fremont and starts at 9:30pm.

Bob sent this to the entire restaurant’s email list after he heard the news. Please share this and help prevent Bob from becoming a freeway off ramp patron.

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This is How You Promote a Show

Over the years, flyer design has been on the decline and video has been exploding. Since I was designing a lot of flyers for a while, I had a ground level view of this evolution. I’m so blown away more people aren’t doing this. Granted I have seen a few but none as clever as this. It’s a strong call to action. It’s funny and it appeals to a mass audience. It takes such a short time to shoot a little video to promote something. You can shoot it on your phone, use a Flip or even an SLR. Whatever the tool, my dude Bob Reed aka Dyslexic really made my morning by putting this out. I’m pretty sure I have a wedding to go to that night but if you aren’t plagued by the August Wedding Trend, you should definitely shake your booty to the live sounds of Dyslexic.

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Gulp: The Worlds Largest Stop Motion Video

In attempt to start filling the blog with more than just what I've been up to, I'm trying to add other stuff that inspires or just plain entertains. I stumbled upon this tonight and I'm blown away! Stop Motion films always boggle my mind. I never quite get it so it was super cool that they did a behind the scenes video of how they pulled it off. Be sure to watch both videos. It's incredible how much work went into this. Not to mention, this was all shot on a cell phone camera!!! I will definitely be trying my hand at this soon...

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